For those who don't know -- and, prior to this morning, I was one of those -- Penguins' center and Captain Sidney Crosby will appear in a spot for Reebok sometime during the NBC broadcast of this Friday's Winter Classic between the Philadelphia Flyers and Boston Bruins in Fenway Park, home of Major League Baseball's Boston Red Sox.
And it's a great spot, really --- touching upon Crosby growing up, his family, the relationship between he and good friend/teammate Max Talbot, and the infamous dryer Crosby used to shoot pucks at in his basement while a kid.
Here's a link to it:
http://link.brightcove.com/services/player/bcpid24928316001?bctid=59647089001
When it comes down to it, the spot is for Reebok clothing, with whom Crosby has a large endorsement deal, but I hesitate to call it a commercial because: 1) It's such a long feature (almost 3 minutes); and 2) It's hardly about the product.
I'm not sure whether the entire thing will be shown, or whether a shorter version will play in more typically 30 or 60 second commercial form.
We'll see. Either way, just a great production.
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